Build trust faster, book more tours, and boost move-ins

SalesMail helps senior living sales teams make authentic, personal connections at every stage of the resident journey.

From first inquiry to move-in day, personalized video transforms outreach into engagement and engagement into occupancy.

Haley Janke

Who uses SalesMail in senior living

SalesMail is built for the people on the front lines of connection:

Sales directors

Using video to welcome new inquiries and secure tours

Executive directors

Nurturing relationships with prospects and families

Regional VPs

Driving consistency and performance across communities

Marketing teams

Amplifying brand warmth across campaigns and events

What they use it for

  • Welcome messages: Introduce yourself and your community with warmth that text can’t match
  • Tour confirmations & follow-ups: Personalize every touchpoint to reduce cancellations and drive move-ins
  • Virtual tours: Showcase your communities and secure deposits faster
  • Resident & family engagement: keep families connected and reassured with personal video updates
  • Recruiting & internal culture: Recognize team members, share wins, and celebrate milestones

Proven results in senior living

Senior living industry data shows:

3x Higher tour conversions from personalized videos
60% Fewer tour no-shows
84% Of communities say it increases occupancy
88% Of prospects want to receive personalized videos
71% Of prospects say it makes a positive difference
70% Of prospects believe communities not using personalized video are at a disadvantage

Why it works

People choose communities they trust. SalesMail builds that trust early through authentic, face-to-face communication that feels human from the first hello.

Personal connection

Prospects meet you, not your inbox

Ease of use

Record and send in seconds

Visibility

Track opens, views, and shares to see what resonates

Integration

Works seamlessly with your CRM and other platforms

Integrates with your existing tools

SalesMail fits right into your workflow.

We integrate with leading CRM and marketing platforms across senior living including ActiveDemand, Aline, Enquire, FURTHER, SiteStaff, Sherpa, and WelcomeHome. If you’re using Salesforce or HubSpot, we’ve got you covered too.

Real results from real people

See how teams across industries use SalesMail to connect personally, boost response rates, and close deals faster.

We increased occupancy from 54% to 94% in 13 months! Our secret sauce? Personalized videos from SalesMail!

Allison Barden
Senior living director of sales and marketing
"My team using SalesMail has been a game changer and differentiator that is personal and gets results. Call-backs, tours, and move-ins."

David Lors
Vice president sales and marketing, Solstice Living
"We sent one SalesMail video to a pre-construction marketing list that generated THIRTY $1000 deposits. $30k in deposits from one video. Incredible!"

Stephanie Riggs
Sr. Director of sales and marketing innovation Continuing Life